TBSG | STRATEGIC INNOVATION

Michael J. Wilberding II

  • Traverse Bay
  • The Reputation Driven Business
  • Our Thinking
  • Our Services
    • Research Services
    • Strategic Services
  • About The Firm
    • Mike Wilberding
    • Dan Hughes
    • Gerald Schorin
    • John Varty
    • Michael J WIlberding II
  • Select Clientele
  • Contact Us
  • Research Services

Partner

Michael began at the firm as an analyst in 2016. In 2020, he was elevated to research lead. In 2024, Michael handles all things insights, producing results that drive great decision-making.

Along with his experience in primary research, Michael also carries 4+ years of marketing consulting experience, doing everything from full scale go-to-market consultation, website SEO, and UX to brand analytics, dashboard creation, and CRM innovation.

During his career, Michael has worked with firms in a wide range of categories including: QSR, automotive, healthcare, higher education, consumer packaged goods, home electronics / appliances, finance, and insurance. 
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  • Traverse Bay
  • The Reputation Driven Business
  • Our Thinking
  • Our Services
    • Research Services
    • Strategic Services
  • About The Firm
    • Mike Wilberding
    • Dan Hughes
    • Gerald Schorin
    • John Varty
    • Michael J WIlberding II
  • Select Clientele
  • Contact Us
  • Research Services