About Us
Traverse Bay Strategy Group was formed in the late 1990's. The group originated as a think-tank, charged with considering the economic and market impact of an internet driven economy.
Primary output of that study, was discovery of reputation as a rising and critical driver of preference in an information rich environment.
In 2000 Traverse Bay was incorporated as a professional services firm, to provide research and strategic services to reputation-driven businesses.
Today, the group has established practices in healthcare, universities and higher education, financial services, and engineered products and complex manufacturing; serving clients in the United States and Canada.
Traverse Bay Strategy Group was formed in the late 1990's. The group originated as a think-tank, charged with considering the economic and market impact of an internet driven economy.
Primary output of that study, was discovery of reputation as a rising and critical driver of preference in an information rich environment.
In 2000 Traverse Bay was incorporated as a professional services firm, to provide research and strategic services to reputation-driven businesses.
Today, the group has established practices in healthcare, universities and higher education, financial services, and engineered products and complex manufacturing; serving clients in the United States and Canada.
