We offer a comprehensive array of research services, designed to assist reputation-based businesses, in making critical strategic decisions - in management, product development, marketing, human resources.
Qualitative
Methodology
Delphi Procedure
a technique developed by The RAND Organization, to better understand complex and potentially ambiguous decisions. The Delphi Procedure commonly involves a series of knowledge sharing sessions, among recognized topic experts. These sessions seek to successively strengthen basis for topic understanding and consideration. Each session concludes with a valuation technique to measure actual influence of each idea.
Depth Interviewing
an individual interviewing technique, we have found, to offer far greater value and validity in complex / competitive situations, than the popular focus group technique.
a technique developed by The RAND Organization, to better understand complex and potentially ambiguous decisions. The Delphi Procedure commonly involves a series of knowledge sharing sessions, among recognized topic experts. These sessions seek to successively strengthen basis for topic understanding and consideration. Each session concludes with a valuation technique to measure actual influence of each idea.
Depth Interviewing
an individual interviewing technique, we have found, to offer far greater value and validity in complex / competitive situations, than the popular focus group technique.
Quantitative
Methodology
Survey Method
a common research technique, for understanding and measurement, among a large sample, generating statistically reliable learning, on comparatively short timeframes.
Choice Modeling
we offer a wide-range of choice-modeling techniques, including traditional conjoint modeling, staged forced choice modeling, and maximum differential scaling - a technique provides highly reliable ranking of alternative individual decisions, yielding very high statistical predictability.
Tracking Studies
we offer a sophisticated survey type methodology, organized to enable measurement of key business drivers/influences over time. Tracking Studies are commonly used to provide a type of leading indicator measure, for brands.
a common research technique, for understanding and measurement, among a large sample, generating statistically reliable learning, on comparatively short timeframes.
Choice Modeling
we offer a wide-range of choice-modeling techniques, including traditional conjoint modeling, staged forced choice modeling, and maximum differential scaling - a technique provides highly reliable ranking of alternative individual decisions, yielding very high statistical predictability.
Tracking Studies
we offer a sophisticated survey type methodology, organized to enable measurement of key business drivers/influences over time. Tracking Studies are commonly used to provide a type of leading indicator measure, for brands.
Analytics
Traverse Bay Group also provides a wide range of analytics, to assist in enabling highly reliable decisions. Techniques include basic Hierarchical Bayes, Latent Class Analysis (a strong technique in understanding otherwise ambiguous situations), Cluster Analysis, Correlation, and alternative Statistical Confidence Testing techniques.
